How AI is About to Change Everything in Marketing

We all know AI can already help in three key ways for anyone working in marketing: it saves research time, helps kickstart the ideation process and creates iterative visuals (either static or video).

What you might not know is that it will soon make yesterday’s ideas irrelevant. Let me explain…

Right Here, Right Now

The minute something happens in culture, AI will jump on it - normally in the form of social posts - and they will spread across the world almost instantly. As Buzzfeed CEO Jonah Peretti says, "Instead of generating 10 ideas in a minute, AI can generate hundreds of ideas in a second."

To Infinity and Beyond

Not only will AI move fast, but it will create an almost infinite number of versions based off whoever - or whatever - creates the first idea related to that cultural signal. This renders traditional advertising almost obsolete because AI is a way cheaper and way faster alternative. But there is an alternative…

Move Fast and Break Things

The only solution to competing against the content farms that are currently infiltrating journalism is to move faster than ever and be genuinely tapped into what people care about right now. Not last year, not last month and perhaps not even yesterday. Right now.

Spotting and interpreting the signals needed for this style of advertising requires constant observation of what is changing in culture and on social platforms. It might sound exhausting but that’s the way it has to be in a future where anything and everything that can be automated, will be.