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What's the Number One Way A.I. Has Changed Strategy?
Jan 09, 2024

What's the Number One Way A.I. Has Changed Strategy?

Hint: Questions Beat Answers

Alex Erasmus
Alex Erasmus
Private Conversations
Dec 19, 2023

Private Conversations

The Opportunity with Group Chats and Closed Communities

Alex Erasmus
Alex Erasmus
Is the C-wave Bigger Than the K-wave?
Dec 12, 2023

Is the C-wave Bigger Than the K-wave?

Why Everything Internet Starts with China

Alex Erasmus
Alex Erasmus
Watermelons and War
Nov 22, 2023

Watermelons and War

Why you should avoid 'algospeak'

New Media = Old Media
Nov 21, 2023

New Media = Old Media

How 'Social' Media is Now Like Broadcast and Why That Matters

The next phase of AI: a big opportunity for brands
Nov 14, 2023

The next phase of AI: a big opportunity for brands

Personalisation at scale is here...

Ex-samples of Samples
Nov 10, 2023

Ex-samples of Samples

Music sampling is on the rise and is vital for social success

Scrunch Time
Nov 09, 2023

Scrunch Time

Why is scrunch face the new duck face?

Is Saudi Arabia the World's Best Marketer?
Nov 07, 2023

Is Saudi Arabia the World's Best Marketer?

How sports is helping sell the Middle East's largest economy

The Risk and Opportunity with TikTok Shop
Oct 31, 2023

The Risk and Opportunity with TikTok Shop

Will it be more QVC or more Amazon?

WTF is 'Celeb Math'?
Oct 20, 2023

WTF is 'Celeb Math'?

Why bad arithmetic is all the rage

Learn to Yearn
Oct 17, 2023

Learn to Yearn

Why are we turning emotions into verbs?

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Digging deeper to help brands navigate trends.

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